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About
Handy Copywriting
Handy Copywriting's mission is growing sales and customer response
for clients. We do this by creating direct response marketing
assets that build/convert customer trust into the results our
clients need.
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Where
were you trained?
Tanya Handy, project manager/lead copywriter, keeps current in
direct response marketing through American Writers & Artists Institute
based in Delray Beach, Florida, and via other continuing education
opportunities. Ms. Handy holds an Associate’s degree (technical
communications) from Houston Community College. Additionally,
as an English-Creative Writing major and Advertising minor, Ms.
Handy has completed bachelor’s-level coursework at the University
of Houston.
What
are your qualifications?
The marketing assets Handy Copywriting has produced, which include
copy for advertising, online marketing, public relations, sales
prospecting and more have started, grown or made new additions
to the business of our clients. Each piece of copy we deliver
is created using persuasion techniques, knowledge of our target
audience, market research and a study of what works in direct
response marketing.
What are your greatest copywriting, design and marketing strategy
successes?
Copywriting successes include creation of Google pay-per-click
ads that sold eBooks and started online newsletters. Design successes
include creation of websites, mini-sites and landing pages for
a growing list of companies and nonprofits. Marketing strategy
successes include creation of unique selling propositions for
nonprofit clients. View a few work
samples here. If you require more samples, send
a request.
What is so different about direct response copy?
Direct response copy drives prospects to respond in measurable
ways. Prospects might be asked to make a purchase, download information
or visit a web link. Direct response does not compel readers to
remember the product the way that brand (image) advertising does.
What is the cost of Handy Copywriting's services?
Please complete a Contact
Form. You'll get an cost estimate within one (1) business
day.
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