HandyCopywriting.com - Words That Convert Into Sales

By Tanya Handy

If you have an existing website or want to create a new one for your business, make sure you know the answers to the following questions:

* Why am I building a website?
* How do I want the website to affect my bottom line?

The answers to these questions may seem obvious, but can cause loss of revenue and response if not considered in detail.

Why am I building a website?

A website is a direct marketing tool.

As such, "why" you might want a website could be to perform lead generation, direct sales, customer support or educational tasks for your business.

If web copy is written without the reason "why" incorporated into your website, your website might not get the results you want.

For example, let's say you need a website to generate leads. By offering content to your prospects in exchange for their contact information, you can realistically generate a constant stream of leads.

Or, let's say you need a website for customer support. The copy on your website will have to help your customers find solutions to their specific problems right away. Just make sure the site is easy to navigate, so that your customers can get what they need and go.

All in all, be certain your web copy focuses on fulfilling your website's purpose, the reason "why".

How do I want the website to affect my bottom line?

Cut costs
It costs virtually nothing to communicate with prospects and customers online. You don't have to worry about printing and distribution costs. So you can realistically cut costs by including frequently requested information/web copy on your website.

Increase market reach
The worldwide web is just what it implies…access to a global marketplace. If what you offer can be used by prospects in geographic locations outside your own, a website can help you. Just gear your web copy to communicate to prospects in their language.

Have a storefront online
You can use a website as your company base to sell anything. By describing your offerings in benefit-oriented language, you can become just as successful as a store with a physical location.

Build and maintain customer relationships
A website is an excellent way to manage customer relationships. Used with email, you can communicate one-on-one with your customers regularly. And, with the right web or email copy, you can get your customers to respond in the way you need them to.

I've told you how to design effective websites for your business by keeping your purpose and bottom line in mind. Now you can use this information to get more powerful results from your web presence.

Tanya Handy is a direct response marketing copywriter, designer and marketing strategist. She partners with CEOs and marketing directors helping them to grow their business profits using good copy and design. Get tips for mastering the copy side of selling at Handy Copywriting Blog at www.handycopywriting.com/blog .